Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES


Current DateTime: 01:39:59 24 Jul 2008
LinksList Documentid: 23279679
Expiration DateTime: 7/24/2008 1:42:39 PM
 
Margaret Brennan Video Gallery
The hour's business headlines, with CNBC's Margaret Brennan
The hour's top business headlines, with CNBC's Margaret Brennan
The hour's top business headlines, with CNBC's Margaret Brennan
The hour's top business headlines, with CNBC's Margaret Brennan
The hour's business headlines, with CNBC's Margaret Brennan
Retail Detail with Margaret BrennanRetail Detail with Margaret Brennan
Font size:
Mar.31
1:45 PM ET
Monday, 31 Mar 2008
Cody Ross Goes From From High Finance To Chic Fashion

Courtesy of Cody Ross

Starting up a clothing business during an economic downturn is a challenge. These days having experienced navigating the tumultuous foreign exchange, commodity markets and consumer spending obstacles is probably of more use than years spent in fashion design school!

Designer Cody Ross is one of those former hedge fund guys who got out of the financial business at just the right time and is now using that business acumen to help launch his true passion--design house Priestess.

Courtesy of Cody Ross

Ross started Priestess two years ago and sells at boutiques in NYC and Shanghai. The ‘Kitschy, Punky, Futuristic’ collection (Ross' description) is a line of dresses, jackets, jumpsuits and other versatile pieces made for layering and constructed of silk-blends, wools, soft jerseys/cottons. The line is downtown chic inspired by designers Rei Kawkabo, Raf Simmons, Jeremy Scott, Bernard Willhelm and Junya Watanabe.

While Ross designs out of his West Village studio, most of the Priestess line is manufactured in China. Recently though Ross has moved some sourcing to Vietnam. The same rising labor costs that are increasing the price of business for toy manufacturers are also inflating prices for apparel companies and design houses.

Ross says that labor costs are causing 10-15 percent price inflation. While designers have the option of avoiding this increase by pushing sourcing to factories outside the major Chinese commercial hubs, Ross says he finds these cheaper alternative plants often lack the production knowhow and skill set.

More expensive clothing isn't just a story for high-ticket lines like Priestess. Consumers - expect pricier t-shirts, jackets and staples at your local Macy's [M  Loading...      ()   ] , JC Penneys [JCP  Loading...      ()   ] and other mainstream stores.

Courtesy of Cody Ross

One retail executive told me recently that clothing price inflation can actually be a good thing for stores. Why? That higher-ticket means the store gets to register a bigger, more impressive sale when it comes to monthly same store sales results.

Also, the current level of price inflation simply means a small bump up in ticket price. Consumers won't trade down to cheaper stores when prices jump a few dollars. It is an entirely different story when the hike is significant (greater than 10-15 percent.) An interesting counterintuitive perspective.

Anyhow, check out Cody Ross' site at: www.priestessnyc.com. We'll be interested in following how his career develops.

Questions? Comments?

© 2008 CNBC, Inc. All Rights Reserved

Permalink: /id/23883420

HOME  |  NEWS  |  MARKETS  |  EARNINGS  |  INVESTING  |  VIDEO  |  CNBC TV  |  CNBC PLUS  |  CNBC HD+
About CNBC   |   Site Map   |   Privacy Policy   |   Terms of Service   |   Advertise   |   Help   |   Feedback   |   Video Reprints
  Data is a real-time snapshot   *Data is delayed at least 15 minutes

Global Business and Financial News, Stock Quotes, and Market Data and Analysis