Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES


Current DateTime: 10:04:45 11 Nov 2009
LinksList Documentid: 23279679
Expiration DateTime: 11/11/2009 10:06:39 PM

Current DateTime: 10:04:45 11 Nov 2009
LinksList Documentid: 24355697
powered by digg

ABOUT THIS BLOG

Get RSS Feed

It's a make-it or break it time for retailers. The holiday selling season is always a critical time for retailers, but this year this may be even more true. With several retailers already falling victim to a drop in consumer spending, and filing for bankruptcy, retailers will be navigating through some tricky waters. Consumers are strapped for cash due to high energy and food prices, and unemployment is rising. The recent credit crunch has made it more challenging for retailers and consumers to borrow.

This blog will look at the winners and losers in the retail space. Who has the right strategy to capture consumer dollars? It also will look for trends in consumer spending and how that will impact the economy.
 
Text Size
Apr.02
1:09 PM ET
Wednesday, 2 Apr 2008
Lululemon Finds "Mantra" In A Niche Market

Revenge is bittersweet for Lululemon Athletica [LULU  Loading...      ()   ] . Short interest in the stock is at 21 percent of the float right now and today's rally may have something to do with short covering.

That said, investors who subscribe to Credit Suisse analyst Paul Lejeuz's thinking (his rating is outperform) would say that this yoga wear company has earned the right to a rally.

Understanding Lululemon's fourth quarter earnings success requires walking into a store and seeing their product firsthand. I wouldn't expect relatively expensive workout clothes (average ticket is $100) to be able to sell during this consumer slowdown. The consumers' hesitation or inability to spend on discretionary items is a problem for many stores out there.

But Lululemon managed to post fourth quarter earnings of 21 cents per share (versus the 19 cents per share that Wall Street expected) up from just a penny a share during the same quarter last year.

The company's decision to pull out of Japan seems to be grabbing headlines but the comment that grabbed my attention was company CEO Bob Meers' mention that the company spent way more on freight costs than they expected. Why? Stores were running out of product!

Yes air-freight charges hurt margins and added to expenses, but here's the point: Lulu is able to sell pricey product at a time when consumers are cutting back on clothing, shifting to generic brand groceries and trading down to warehouses to do their shopping. Clearly a sign that if merchandising is strong, this niche market can buck the consumer trend.

Anyhow, check out my interview with current CEO Meers and incoming CEO Christine Day at 3:50 pm ET on the "Closing Bell" this afternoon. The timing of Meers' scaled back role surprised some. He'll step down in June and hand over management to the former Starbucks alum Day.

Let me know what you think of the interview! After the show, I'll post the interview segments that didn't make air right here on this blog.

Questions? Comments?

© 2009 CNBC, Inc. All Rights Reserved

Tools:
PrintEmailAdd This share icon
Next Post
  • digg share

CNBC HIGHLIGHTS

  • Bernard Madoff's Baseball Jacket
  • Bernard and Ruth Madoff's personal possessions will be auctioned this weekend. Click ahead to see.
  • US real estate prices have fallen dramatically, but some places are still doing well. See the best-performing zip codes this year.
  • An Italian cashmere maker aims to make profits while creating ideal conditions for his workers.
  • Just in time for the holidays, the Triumph company of Japan offers the latest innovation in women’s undergarments.
  • The real result of health care reform will be bloated government and higher deficits, says Larry Kudlow.
  • Vote and suggest your own, and remember--there's a fine line between a hero and a zero.
ADD COMMENTS
Remaining characters


Current DateTime: 03:37:26 11 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 01:05:48 11 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 06:57:57 11 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 01:02:04 11 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters