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Behind The Wheel
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2009 BMW 328 Coupe |
Last month, the head of BMW North America told me at the New York Auto Show that he was seeing some softness with sales. Not just on entry level models, but across the board. Furthermore, used BMW prices were off slightly. The message was clear: the economic slowdown is finally hitting even high end buyers.
I'm not surprised because the luxury market is not an island that can withstand an extended economic slowdown. Especially with luxury autos moving down in price on the entry level end. With more people "moving up" to a luxury model in recent years, there's a better chance that luxury automakers will feel the pinch in harder times.
Bottom line: if you're secure in you personal economic outlook, and have been looking to go with a luxury ride, now may be the best time to get a deal--especially in the used market.
Questions? Comments?
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