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Sports Biz
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Source: Tennis Magazine |
I admit it. K-Swiss got me to stop for the longest period of time I've ever stopped in a tennis magazine--Tennis Magazine to be exact.
For the first five seconds, I was starring at that stomach. For the second five seconds, I was starring at the rest of her body. Then I was trying to figure out if that was now retired Anna Kournikova, who K-Swiss has hired, or Alona Bondarenko, the 23rd-ranked player in the world who you've likely never heard of.
Then I looked at the slogan, "Keep It Pure." Wait, what?
There are so many things going on here. The only thing I know about this ad is not once did I consider looking at the K-Swiss products in the shoes and the clothes.
When I looked to the left and found out it was indeed Bondarenko, I immediately went to the Internet to see when her calendar was coming out.
So the question I ask you, my readers is this, what are you most likely to do after you see this ad?
Questions? Comments?
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