Sports Biz
- Curt Schilling’s Videogame Company Goes Bust
- Collectors Wary Of Investing In Josh Hamilton
- Sergio Tacchini, Djokovic Shockingly Part Ways
- Congress Wants End to Sports Sponsorships by Military
- RGIII Signs Endorsement Deal With Sports Protection Company Evoshield
- Logic of Realignment Won’t Be Clear For a Decade
- Has Chesapeake’s Buying Of Thunder Tickets Inflated The Market?
- GNC, Vitamin Shoppe Keep DMAA Products in Stores
- Derby Winner "I’ll Have Another" Proves the Pitfalls of Handicapping
SPORTS BIZ SLIDESHOWS
SPORTS BIZ VIDEO
- Bloody Sock to Bloody Broke

- Olympic Flame on the Way to London

- Six Flags CEO on Profits

- Yankees for Sale?

- Andretti Racing Dynasty

- Behind Madison Square Garden

- David Faber's Jeopardy Win

- David Faber's 'Jeopardy' Victory

- Cramer's Mad Dash: Retail Stocks

- Minnesota Governor Signs Bill for $1 Billion Vikings Stadium

- Bloody Sock to Bloody Broke
DARREN ROVELL'S SPORTS INDEX




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K-Swiss: Whether Anna Or Alona, They had Me Looking
Sports Business Reporter
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Source: Tennis Magazine |
I admit it. K-Swiss got me to stop for the longest period of time I've ever stopped in a tennis magazine--Tennis Magazine to be exact.
For the first five seconds, I was starring at that stomach. For the second five seconds, I was starring at the rest of her body. Then I was trying to figure out if that was now retired Anna Kournikova, who K-Swiss has hired, or Alona Bondarenko, the 23rd-ranked player in the world who you've likely never heard of.
Then I looked at the slogan, "Keep It Pure." Wait, what?
There are so many things going on here. The only thing I know about this ad is not once did I consider looking at the K-Swiss products in the shoes and the clothes.
When I looked to the left and found out it was indeed Bondarenko, I immediately went to the Internet to see when her calendar was coming out.
So the question I ask you, my readers is this, what are you most likely to do after you see this ad?
Questions? Comments?







