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Current DateTime: 07:19:32 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 7:21:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 07:19:32 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

K-Swiss: Whether Anna Or Alona, They had Me Looking

Published: Friday, 4 Apr 2008 | 1:26 PM ET
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By: Darren Rovell
Sports Business Reporter

Source: Tennis Magazine



I admit it. K-Swiss got me to stop for the longest period of time I've ever stopped in a tennis magazine--Tennis Magazine to be exact.

For the first five seconds, I was starring at that stomach. For the second five seconds, I was starring at the rest of her body. Then I was trying to figure out if that was now retired Anna Kournikova, who K-Swiss has hired, or Alona Bondarenko, the 23rd-ranked player in the world who you've likely never heard of.

Then I looked at the slogan, "Keep It Pure." Wait, what?

There are so many things going on here. The only thing I know about this ad is not once did I consider looking at the K-Swiss products in the shoes and the clothes.

When I looked to the left and found out it was indeed Bondarenko, I immediately went to the Internet to see when her calendar was coming out.

So the question I ask you, my readers is this, what are you most likely to do after you see this ad?

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved


Current DateTime: 09:37:12 10 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 02:33:41 10 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 11:35:13 10 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 02:56:30 10 Feb 2012
LinksList Documentid: 29779199
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