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Media Money Video Gallery
A look at Black Friday from coast to coast, with NBC's Jeff Rossen and CNBC's Julia Boorstin.
- Black Friday at Best Buy
- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- Twilight, Inc., A Worldwide Craze
- Oprah to Leave Syndication in 2011
- Sony's E-Reader Shortage and the Digital Book Battle
- Salesforce.com Brings Facebook and Twitter's Social Capabilities to Businesses
- Sumner Redstone's Companies Face Off Yet Again
- Can YouTube Revolutionize Citizen Journalism?
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Media Money
Apr.07
2:50 PM ET
Monday, 7 Apr 2008
NBC Says Olympic Ad Sales Are "Golden"
Posted By:Julia Boorstin
Topics:Advertising | Internet | Marketing | Television | Technology
Sectors:Technology | Media
Companies:Microsoft Corp | General Electric
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AP |
NBC Universal CEO Jeff Zucker says that the company has sold 75 percent of its ad inventory for its Olympics broadcast and that pricing has been "incredibly strong."
NBC is selling ads across platforms and adding a serious web element to its traditional TV commercials by streaming the sporting events through a partnership with Microsoft[MSFT
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Everyone's watching to see how much of a toll protests against China take on the big event. I'll be watching too.
Disclosure: CNBC is owned by NBC Universal, which is a unit of GE [GE
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