When Disney unveils movies, it's not just revealing what it expects to provide a revenue pop, it's giving insight into what brands could become profit engines moving forward.
So, Disney has unveiled its 4-year animation slate.
Here's the Disney breakdown: ten theatrical releases plus four straight-to-DVD films that are part of the "Fairy" franchise.
I interviewed Walt Disney Studio chief Dick Cook who said it's the most diverse slate the studio has ever put together.
The presentation started with "Wall-E," about a robot in a post-apocalyptic future. The clips eliciting oohs and ahhs about the love story between robots (no joke, it was actually really sweet).
The presentation then shot forward to 2012 with a film called "King of the Elves" based on a science fiction story. It aims to take moviegoers into a world where elves are real and these images of little creatures covered in leaves and twigs were really appealing. Do I see another franchise like Disney's "Fairies"? Perhaps. And on that note Disney is releasing four Fairy movies straight to DVD. That's a good way to capitalize on the kids' DVD market without the expense of a theatrical release.