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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Olympic Torch Will "Burn On"

Published: Thursday, 10 Apr 2008 | 8:25 AM ET

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By: Darren Rovell
Sports Business Reporter

2008 Olympics Beijing
AP
So here's the highlights from San Francisco: The Olympic torch made its way through the streets. Almost no one saw it. And almost nothing happened.

That's what you'll see with the other cities when the IOC agrees to move on with the Worldwide Torch Relay.

Do whatever you have to do to get this thing to Beijing and to show the world that nothing can stop the Olympic flame.

Of course, it's all a bit weird when the whole idea of the torch relay is to show the thing off, but weird is much better than uncomfortable.

Just being there, it was amazing to see how much more support the pro-China group had versus the whole pro-Tibet/pro-Darfur group. From where I was standing it was at least a 20 to 1 advantage.

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