Sports Biz
SPORTS BIZ SLIDESHOWS
SPORTS BIZ VIDEO
- Victor Cruz Wins Vizio Top Value Performer Award

- Giants Ticker Tape Parade

- Donald Trump: Why I Endorse Romney

- Baseball Great Curt Shilling Has Game

- Oddest Odds of Winning the Super Bowl

- Social Super Bowl Touchdown

- Did Vegas Beat the Super Bowl Spread?

- The Roadmap: Bull Charge Ahead?

- The Super Bowl of Ads

- TiVo: The Most Engaging Super Bowl Ads

- Victor Cruz Wins Vizio Top Value Performer Award
DARREN ROVELL'S SPORTS INDEX




ABOUT SPORTS BIZ
Alona Bondarenko And The "Keep It Pure" Mystery
Sports Business Reporter
![]() |
Source: Tennis Magazine |
Last week, we introduced you to Alona Bondarenko and her K-Swiss ad. Satisfied that people have now seen that (no we're not that's why we're showing it again), we contacted the WTA and asked for some time with Ms. Bondarenko.
We spoke on phone after her second round victory at the Bausch & Lomb Championships on Thursday night.
Darren: Alona, you've become quite the sensation here. Fans of the Sports Biz blog here really thought highly of your K-Swiss ad.
Alona: It's a nice picture.
Darren: I agree. Have you heard it from the players on tour?
Alona: (Chuckle) Yeah. Tennis Magazine is in the players lounge so I've had a lot of players come up to me and tell me it's beautiful.
Darren: Where did you take that picture?
Alona: It was at the end of the year in Brazil. In Rio De Janiero.
Darren: Do you think you look like Anna Kournikova in that ad?
Alona: Some of my friends did. Some of them saw the billboard of the ad in New York City and they were sure it was Anna. We might look a little similar in that ad, but not in real life.
Darren: Alona, thanks for your time.
Alona: Thanks.
Darren: Wait, what does "Keep It Pure" mean?
Alona: (Dial tone).
So the "Keep It Pure" mystery continues. I guess we'll have to go to the K-Swiss people for that.
Questions? Comments?







