More Videos
- These Poker Stories Are No Bluff
- Did Matsui Make Contract Money Last Night?
- Adidas Out At UCF After MJ's Son Wears Jordans
- If Yanks Win, Merchandise Will Fly Off Shelves
- Final World Series Games Big Money Makers
- What I Got Wrong About Keflezighi
- Marathon's Headline Win Is Empty
- New Cubs Owner Tom Ricketts Goes One-on-One With "SportsBiz"
- Roger Federer Signs With Chocolate Brand Deal
- Marshall Fogel: A Collector's Profile
RSS FEED
MOST SHARED
- Home Prices Start to Stabilize In the US as Sales Pick Up
- Future of Marketing
- S&P Stocks Trading at New 52-Week Highs
- Rock Band Weezer Uses Snuggie to Promote New Album
- Dow Industrials at New Highs—But Other Indices Lag
- Israel: Leader of Business Innovation
- Oil Tomorrow
- Priceline Crushes Profit Forecasts; Shares Jump
- Dow Up Over 100 After G20 Stimulus Pledge
- Warren Buffett to Sell Stakes In Union Pacific & Norfolk Southern
- Nov. 9: Unusual Volume Leaders
- The Battered Businesses Behind Housing
- Modern Warfare 2's Record-Breaking Launch
- Merck’s Mega-Monday Morning
- Why are Traders Bullish on This Food Company?
- Profiting From Natural Gas: Strategists
- S&P Stocks Trading at New 52-Week Highs
- Shopping for Answers
- Buffett to Sell Stakes in Norfolk Southern, Union Pacific
- Do You Know Your Coca-Cola Myths?
- Electronic Arts Beats Street, Announces 1,500 Job Cuts
- Time Is Here to Look at Overseas Stocks: Bill Gross
- Home Prices Start to Stabilize In the US as Sales Pick Up
- Flaw in US Data Overstates Growth, Productivity
- Priceline Crushes Profit Forecasts; Shares Jump
- 'Modern Warfare 2' May Be Biggest Event This Year
- Sprint to Cut Up to 2,500 Jobs, Sees Charge
Sports Biz
Text Size 
 |
Source: Tennis Magazine |
Last week, we introduced you to Alona Bondarenko and her K-Swiss ad. Satisfied that people have now seen that (no we're not that's why we're showing it again), we contacted the WTA and asked for some time with Ms. Bondarenko.
We spoke on phone after her second round victory at the Bausch & Lomb Championships on Thursday night.
Darren: Alona, you've become quite the sensation here. Fans of the Sports Biz blog here really thought highly of your K-Swiss ad.
Alona: It's a nice picture.
Darren: I agree. Have you heard it from the players on tour?
Alona: (Chuckle) Yeah. Tennis Magazine is in the players lounge so I've had a lot of players come up to me and tell me it's beautiful.
Darren: Where did you take that picture?
Alona: It was at the end of the year in Brazil. In Rio De Janiero.
Darren: Do you think you look like Anna Kournikova in that ad?
Alona: Some of my friends did. Some of them saw the billboard of the ad in New York City and they were sure it was Anna. We might look a little similar in that ad, but not in real life.
Darren: Alona, thanks for your time.
Alona: Thanks.
Darren: Wait, what does "Keep It Pure" mean?
Alona: (Dial tone).
So the "Keep It Pure" mystery continues. I guess we'll have to go to the K-Swiss people for that.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes