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Current DateTime: 12:23:59 05 Jul 2009
LinksList Documentid: 30212900

SPORTS BIZ VIDEO GALLERY

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Current DateTime: 12:23:59 05 Jul 2009
LinksList Documentid: 30231077
    • TV Pitchman Billy Mays Dead at 50  29 Jun 2009

        TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.

    • Nike: Not Doing It  25 Jun 2009

        The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.

    • Likely #1 Draft Pick  25 Jun 2009

        Blake Griffin, the likely number one pick in Thursday's NBA draft, talks to CNBC's Darren Rovell.

    • Kyle Busch  24 Jun 2009

        One of the key selling points of a NASCAR sponsorship is driver access. Kyle Busch spent the day at sponsor M&M, getting a tour of the plant and signing autographs for employees, with CNBC's Darren Rovell.

    • Tony Stewart  24 Jun 2009

        Tony Stewart is a winner both on and off the track. The two-time Sprint Cup Champion also runs a dozen other businesses, including racetracks and a public relations firm, with CNBC's Darren Rovell.

    • Brian France  24 Jun 2009

        The France family has run NASCAR since its inception. Brian France is the third generation of the family to oversee the sport, with CNBC's Darren Rovell.

Sports Biz Blog
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Apr.10
8:37 AM ET
Thursday, 10 Apr 2008
Alona Bondarenko And The "Keep It Pure" Mystery

Source: Tennis Magazine

Last week, we introduced you to Alona Bondarenko and her K-Swiss ad. Satisfied that people have now seen that (no we're not that's why we're showing it again), we contacted the WTA and asked for some time with Ms. Bondarenko.

We spoke on phone after her second round victory at the Bausch & Lomb Championships on Thursday night.

Darren: Alona, you've become quite the sensation here. Fans of the Sports Biz blog here really thought highly of your K-Swiss ad.

Alona: It's a nice picture.

Darren: I agree. Have you heard it from the players on tour?

Alona: (Chuckle) Yeah. Tennis Magazine is in the players lounge so I've had a lot of players come up to me and tell me it's beautiful.

Darren: Where did you take that picture?

Alona: It was at the end of the year in Brazil. In Rio De Janiero.

Darren: Do you think you look like Anna Kournikova in that ad?

Alona: Some of my friends did. Some of them saw the billboard of the ad in New York City and they were sure it was Anna. We might look a little similar in that ad, but not in real life.

Darren: Alona, thanks for your time.

Alona: Thanks.

Darren: Wait, what does "Keep It Pure" mean?

Alona: (Dial tone).

So the "Keep It Pure" mystery continues. I guess we'll have to go to the K-Swiss people for that.

Questions?  Comments? 

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