NBC Universal's first-quarter performance fell far short of parent General Electric's expectations, again raising questions over whether the broadcast network belongs within the industrial conglomerate.
While NBC Universal's 3 percent rise in profit bucked an overall slide in GE's financial performance, it was short of the company's target of a 5 percent to 10 percent increase.
"(The miss) forces the focus to the portfolio," Sterne Agee analyst Nick Heymann said. "You cannot be in broadcasting and entertainment and think you're going to outperform."
GE blamed NBC Universal's results on a weak local advertising environment, where ad spending fell 11 percent, offsetting "double-digit" percentage profit growth in its cable networks.
This was despite heavy spending on political ads as candidates for the U.S. presidential election raise a record-breaking near $1 billion to finance their campaigns.
"This is an indicator that it's tough out there," GE Chief Financial Officer Keith Sherin told analysts on a conference call Friday, referring to local advertising performance.
NBC's 5 percent rise in digital revenue also confirmed a widely held view that even the fastest area of growth for media companies -- Internet revenue -- is now under pressure.
It was not immediately clear to what extent a prolonged Hollywood writers strike had on the division, whose revenue rose 3 percent in the first quarter, short of a targeted 10 percent.
"I continue to have concerns about NBC Universal and its fit in the overall portfolio," said Mike Gandrud, senior analyst at Optique Capital Management.
To be sure, other units of GE, such as financial services, health care and industrial divisions, performed worse than NBC Universal in the first quarter.
While NBC's 3 percent profit growth was less than half of the fourth quarter's 10 percent rise, GE's overall profit fell 6 percent in the first quarter, rocking global markets in the latest sign that the U.S. economy may be in a recession.
Speculation over a sale of NBC Universal has dogged the company in recent months.
Media executives and investors have said that NBC Universal, or parts of it, could fit well with a Time Warner or Viacom.
GE Chief Executive Jeff Immelt told investors in March that NBC Universal was not for sale, quieting rumors for the moment that GE would begin to mull a sale after the Beijing Olympics.
NBC has the exclusive U.S. television broadcast rights for the summer games, which along with political advertising are the few bright spots in this year's dour advertising climate.
NBC Universal Chief Executive Jeff Zucker told Reuters on Monday that 75 percent of its advertising inventory for the Olympics has been sold, and the network has seen no discomfort from marketers over anti-China protests over Tibet.
"This is just a bump in the road," Immelt said on CNBC, a unit of NBC Universal, on Friday.
General Electric owns about 80 percent of NBC Universal, with Vivendi holding the remaining 20 percent.