Talk about a great couple of days last week: Wednesday into Wednesday night, I get to hang out with Bon Jovi during their Silicon Valley visit for a story on the technology the band uses in its show.
The very next morning, I drive up to Redwood Shores to sit down with legendary rock icon, and Genesis co-founder, Peter Gabriel to talk about his next big thing.
But instead of a loud guy talking about himself and his projects and his legacy, I got instead a thoughtful, soft-spoken, insightful visionary, thinning, gray hair and a distinguished gray goatee, taking what he says is the next logical step in his evolution as an artist and a businessman. At 58, he's launching his next project called The Filter.
At first blush, you'd think the website was designed to take on Google and Yahoo and other conventional search engines, a daunting task even for a big-time star, well-capitalized, like Peter Gabriel. But he's quick to point out that while there might be competition, he sees a time when The Filter co-exists with other, established search sites.
So what is The Filter? It's a search engine using a new algorithm that its creators say can almost read your mind. It bases its search results on patterns of searches you've already launched so the results are far more tailored to what the technology "thinks" you're looking for.
And that would be welcome relief for those of us used to searching for something on Google and getting millions of pages of results that we have to comb through to find what it is we're actually interested in. Gabriel says The Filter is kind of like a freedom "from" choice instead of the freedom "of" choice.