In the cross training war between Nike and Under Armour, I gave the early edge to Nike.
Why? Well, I liked Nike's commercial a little bit better and I thought that Under Armour's decision to run their spot during the Super Bowl was the wrong one.
I also liked the fact that Nike had the SPARQ license and a training program to tie itself to, a month and a half head start and a shoe that came in $10 cheaper than its competitor. Well, we're a month into Nike's rollout and I've now officially changed my mind. Yesterday, I received a note from Matt Powell of SportsOneSource, who is usually singing Nike's praises.