So many sports fans were shocked last night to find out that Tiger Woods had arthroscopic surgery on his left knee. And that left me with trying to figure out who was the big financial loser in all of this.
Well, it wasn't Tiger. Guy makes enough money already, right? And it's not really his sponsors. Nike , Gatorade,Buick. Those guys are all fine for a month. They'll still sell clothes, drinks and cars.
It's a natural to look at the television networks since Tiger is, after all, the ratings king. If he's in the hunt, he'll double the ratings over the previous year if he's not in the tournament or not competing on the final day. But if Tiger misses exactly a month, it's hard to say who exactly loses. He wasn't going to the Verizon or the Byron Nelson so the only tournaments he really misses then are the Wachovia (CBS) and The Players Championship (NBC), so I'd have to call it a wash on the network front.
The tournaments themselves also don't lose. Tiger kept his surgery private enough so that it's too late in the game. Wachovia has sold out all their ground tickets and TPC officials expect to sell out their 40,000 tickets.