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Kobe, Shaq In The Best League Ad I've Ever Seen

I have to say that I'm not usually impressed with league generated ads. But I have to say, I think the new "There Can Only Be One" NBA Playoffs ads are brilliant. If you haven't seen it, check this out.

Obviously, this is the best one because it's Kobe and Shaq and you all know the background between those two. The spot was dreamed up by Goodby Silverstein and Partners and directed by Jonathan Dayton and Valerie Faris, the directors of "Little Miss Sunshine."

Questions? Comments? SportsBiz@cnbc.com

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