Remember the days when GM ruled the road? When it's cars were considered cool? When buying a Chevy was the way to impress your friends?
It sounds like the U.S. In the '50's.
But it's also what you see with GM in China today. There is a fondness and attraction to Cadillac, Buick and Chevrolet. In fact, when I was at a Chevy dealership in Shanghai talking with people buying new Aveo's, they all said the same thing: Chevy's are good cars.