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Nike's Earth Day Spokesman: Steve Nash
Sports Business Reporter
![]() |
AP Steve Nash |
He also has a big endorsement deal with Nike [NKE Loading... ()
It's the first performance basketball shoe made out of manufacturing waste. With the shoe literally made from factory scraps, no two shoes are the same.
In honor of the shoes, Nash produced his own short film called the "Sixty Million Dollar Man."
It's meant to be a spoof on the old American television series, "The Six Million Dollar Man."
I think it's pretty funny. Even though -- technically -- his currently contract is worth $63 million.
Here's Nash on the spot:
“I have such a passion for watching films and now, that passion is being transferred into filmmaking. After starting my own production company, Meathawk, this seemed like the perfect time and place for me to make a short film to increase environmental awareness through the promotion of the Trash Talk."
The production was directed by his partners at Meathawk in its first creative effort. Special effects were handled by the Stan Winston Studio (“Terminator,” “Terminator 2,” “Aliens,” “The Lost World”). Post-production was carried out by The Mill, an Oscar-winning company based in London and New York.
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