Skip navigation

Sports Biz

Sports Biz Video Gallery
CNBC's Darren Rovell has a preview of the parade and insight on what the Giants winning means for New York and New Jerse...
CNBC's Darren Rovell discusses some of the oddest wagers of the Super Bowl weekend.
darren rovell's sports index
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

Current DateTime: 12:54:04 09 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/9/2012 12:57:30 PM

SPORTS BIZ SLIDESHOWS

» More

Current DateTime: 12:54:04 09 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Nike's Earth Day Spokesman: Steve Nash

Published: Tuesday, 22 Apr 2008 | 3:49 PM ET
Text Size
By: Darren Rovell
Sports Business Reporter

Steve Nash
AP
Steve Nash

So today is Earth Day. And there is no athlete more perfect for this day for Steve Nash. The guy has endorsement deals with Arizona Power Company, Canadian Company BC Hydro (a hydroelectric utility), Energy Innovations (renewable energy) and drives a Lexus Hybrid!
He also has a big endorsement deal with Nike [NKE  Loading...      ()   ] -- and today the company is re-releasing Steve Nash's Trash Talk shoe in limited quantities, in honor of Earth Day.

It's the first performance basketball shoe made out of manufacturing waste. With the shoe literally made from factory scraps, no two shoes are the same.

In honor of the shoes, Nash produced his own short film called the "Sixty Million Dollar Man."

It's meant to be a spoof on the old American television series, "The Six Million Dollar Man."

I think it's pretty funny. Even though -- technically -- his currently contract is worth $63 million.

Here's Nash on the spot:

“I have such a passion for watching films and now, that passion is being transferred into filmmaking. After starting my own production company, Meathawk, this seemed like the perfect time and place for me to make a short film to increase environmental awareness through the promotion of the Trash Talk."

The production was directed by his partners at Meathawk in its first creative effort. Special effects were handled by the Stan Winston Studio (“Terminator,” “Terminator 2,” “Aliens,” “The Lost World”). Post-production was carried out by The Mill, an Oscar-winning company based in London and New York.

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved


Current DateTime: 11:43:35 09 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 11:56:47 09 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 10:44:46 09 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 11:21:40 09 Feb 2012
LinksList Documentid: 29779199
CNBCCNBC
About CNBC  |  Site Map  |  Video Reprints   |  Advertise  |  Help  |  Contact
Privacy Policy  |     |  Terms of Service  |  Independent Programming Report
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2012 CNBC LLC.  All Rights Reserved.
A Division of NBCUniversal
Thomson ReutersThomson Reuters