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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Favre on Madden 09: Is EA Crazy or Crazy-Smart?

Published: Thursday, 24 Apr 2008 | 5:50 PM ET

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By: Darren Rovell
Sports Business Reporter

You Be The Marketer: Madden '09

So you probably just found out. Electronic Arts [ERTS Loading... () ] just picked RETIRED quarterback Brett Favre to be its cover athlete for Madden NFL 09.

Some people will say it's stupid. Some people will say it's a great idea. I'm not going to say what I think until I let you vote on it. So write in and tell me your thoughts.

We'll start with our usual poll.

For those of you who feel more strongly, write to me at .

I will publish the best of the best. See you tomorrow.

Questions? Comments?