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Apr.24
5:50 PM ET
Thursday, 24 Apr 2008
Favre on Madden 09: Is EA Crazy or Crazy-Smart?
Posted By:Darren Rovell
Topics:Video Games | Consumers | Retail Sales | Endorsements | Media | Marketing | Sports
Companies:Electronic Arts Inc
You Be The Marketer: Madden '09
So you probably just found out. Electronic Arts [ERTS
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] just picked RETIRED quarterback Brett Favre to be its cover athlete for Madden NFL 09.
Some people will say it's stupid. Some people will say it's a great idea. I'm not going to say what I think until I let you vote on it. So write in and tell me your thoughts.
We'll start with our usual poll.
For those of you who feel more strongly, write to me at .
I will publish the best of the best. See you tomorrow.
Questions? Comments?
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