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Don't Short Sell Oprah

Never short sell Oprah Winfrey, Cramer said during Friday’s Mad Money.

Stock recommendations he’s drawn from her show – such as Deckers , maker of Uggs, which was up $25 today – have often been winners for Homegamers. Well, now she’s set to launch her own network in a joint venture with Discovery Holdings , and Cramer thinks the stock’s a buy for that very reason.

But there’s more than that. This being Green Week here at CNBC, Cramer would be amiss if he didn’t point out that Discovery is rebranding Discovery Home Channel, and its 50 million subscribers, to Planet Green. DISCA’s already singed on Whirlpool, Waste Management and General Motors as advertisers. Cramer said he thinks Planet Green will ride this trend toward eco-friendliness right to the bank.

Cramer’s also mentioned that Discovery Holdings is finally initiating a much-needed restructuring. In the simplest terms, the move will make it easier to value DISCA, and put the holdings company in a better position to access its cable properties’ free cash flow.

Oh, and those cable properties are highly desired in the industry, Cramer said. So there’s also a chance DISCA could get a takeover bid.

Discovery Holdings: It ain’t exactly a car. But consider it a gift, of sorts, from Cramer.

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  • Jim Cramer

    Jim Cramer is host of CNBC's "Mad Money" and co-anchor of the 9 a.m. ET hour of CNBC's "Squawk on the Street."

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