When “Spider-Man 3” opened on May 4, 2007, it racked up $151 million in ticket sales over three days, setting a box office record. When “Halo 3” went on sale last September, it generated $170 million in sales in its first 24 hours.
Now “Grand Theft Auto IV” is making cash registers melt – with analysts forecasting first week sales of up to $400 million. (No one’s willing to predict the first day numbers, which are not yet available.) Ultimately, the game could be the biggest entertainment event of the year, something that’s making piquing investor interest in the video game space.
The gaming industry is more complicated than it might appear from the outside, however. Before you jump in, here are a few things to keep in mind:
Things are consolidating – and that period isn’t over
Electronic Arts’ $2 billion takeover offer for “Grand Theft Auto” publisher Take Two Interactive Software has been pretty well documented. Those talks follow last December’s merger of Activision with Vivendi Games, which formed Activision Blizzard, the world’s largest video game publisher.