Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES

MAD MONEY FEATURES

Podcasts PODCASTS
Watch the Lightning Round whenever and wherever you want.




Widget OFFICIAL MAD MONEY WIDGET
Grab this all-in-one application and get recaps of the show sent right to your desktop or blog.




Soundboard CRAMERS SOUNDBOARD
Admit it: You've always wanted to hit the "They
know nothing!" button. Here’s your chance.




Mad Money PhotosCHECK OUT OUR PHOTOS
Check out Cramer on set, back to school, behind the scenes and more.




ShopSHOP FOR MAD MERCHANDISE
Buy Cramer books, bobbleheads and other Mad Money merchandise.




Ringtones RING TONES
Pick up the phone! It's Cramer! New Mad Money sounds for your cell phone.




Mobile AlertTEXT MESSAGE ALERT
Mad Money's mobile. Get show highlights sent to your phone.







Text Size
May.05
6:22 PM ET

Investments needn’t be as complicated as collateralized debt obligations to make money. Besides, you probably don’t want to own anything that has even the biggest Wall Street CEOs scratching their heads. That’s why Cramer keeps it simple. Know what you own, he often says.

Well, his steel-aluminum thesis couldn’t be easier to understand: As steel prices rise, companies will switch to aluminum to save money. So buy Alcoa [AA  Loading...      ()   ], 11% owner of the world aluminum market, to profit from the trend.

That’s it. Alcoa’s just a simple substitution story. A good portion of the 25 billion beverage cans in Europe is made of steel, with the remaining made of aluminum. Cramer’s expecting a large conversion to the cheaper, lighter alternative, at least until steel prices come down.

Sure, there are plenty of other reasons to like aluminum – and Alcoa – here. Auto and aerospace firms are making the switch because the lighter weight saves energy. China’s aluminum supplies are thinning, so demand should climb as a result. There’s even the possibility of a takeover. BHP Billiton’s [BHP  Loading...      ()   ] bid for Rio Tinto [RTP  Loading...      ()   ] fell through, so why not go for Alcoa, which owns 12% of Rio? A deal could push AA’s stock up $27, Cramer said, to $64 from $37.

Other facts of note: Analysts often overlook Alcoa’s fastener business, which plans to supply more than 1 million fasteners to each Boeing [BA  Loading...      ()   ] 787 Dreamliner. Then there’s the earning beat last quarter, a buyback worth 16% of shares outstanding and an inexpensive multiple.

Scratching your head about Alcoa? We didn’t think so.

Questions for Cramer?

Questions, comments, suggestions for the Mad Money website?

© 2009 CNBC, Inc. All Rights Reserved

Tools:
PrintEmailAdd This share icon
Next Post
  • digg share
ADD COMMENTS
Remaining characters


Current DateTime: 01:01:45 29 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 01:07:47 29 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 06:30:25 29 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 01:03:47 29 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters