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Source: toyota.com Toyota Prius |
I suspected that higher gas prices have probably kept demand and prices up for hybrids, so I asked the folks at J.D. Power's Power Information Network and Kelley Blue Book to run the numbers.
What I found comparing the last 2 months with March/April of last year is what you'd expect with higher gas prices: hybrids are selling for more. Not only that, but the increases and gap in prices between hybrids and comparable standard models means hybrid owners will take longer to recoup their money in gas savings.
Seven of the 10 hybrids on sale the last two months are selling at a higher price compared to the same time last year.
Here's the list of transaction prices according to the Power Information Network.
Toyota [TM
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] Highlander Hybrid (up) $5,482
Saturn VUE Hybrid. (Up) $3,261
Ford [F
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] Escape Hybrid. (Up) $2,327
Mercury Mariner Hybrid. (Up) $2,053
Lexus RX 400H. (Up) $576
Toyota Prius. (Up) $301
Nissan Altima Hybrid. (Up) $ 78
The 3 hybrids selling for less:
Lexus GS 450H. (Down) $2,215
Toyota Camry Hybrid. (Down) $749
Honda [HMC
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] Civic Hybrid. (Down) $22
With gas at almost $4 a gallon, I'm not surprised hybrids are selling for more. But here's the kicker: the latest data shows people buying most hybrids will take even longer to make up the "premium" or higher price they are paying compared to standard models. For example, according to Edmunds.com, Prius owners will need 3.5 years of gas savings to make up the premium they are paying now.
According to Edmunds.com, the following five all take longer to "break even" than a year ago.
Toyota Highlander Hybrid. 12 years
Ford Escape Hybrid. 7.3 yrs
Saturn VUE. 7.1. Yrs
Mercury Mariner Hybrid. 6.4 Yrs.
Honda Civic Hybrid. 4.8 yrs
Now, I don't begrudge someone who wants to pay more to drive a hybrid. Just as I have no issue with someone who wants to tool around in a HUMMER. To each their own, as they say. But these numbers show many buyers don't have a problem with paying more, and taking longer to make up the difference that comes with a hybrid.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes