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TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.
The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.
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Current DateTime: 08:22:55 06 Jul 2009
LinksList Documentid: 30212900

SPORTS BIZ VIDEO GALLERY

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Current DateTime: 08:22:55 06 Jul 2009
LinksList Documentid: 30231077
    • TV Pitchman Billy Mays Dead at 50  29 Jun 2009

        TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.

    • Nike: Not Doing It  25 Jun 2009

        The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.

    • Likely #1 Draft Pick  25 Jun 2009

        Blake Griffin, the likely number one pick in Thursday's NBA draft, talks to CNBC's Darren Rovell.

    • Kyle Busch  24 Jun 2009

        One of the key selling points of a NASCAR sponsorship is driver access. Kyle Busch spent the day at sponsor M&M, getting a tour of the plant and signing autographs for employees, with CNBC's Darren Rovell.

    • Tony Stewart  24 Jun 2009

        Tony Stewart is a winner both on and off the track. The two-time Sprint Cup Champion also runs a dozen other businesses, including racetracks and a public relations firm, with CNBC's Darren Rovell.

    • Brian France  24 Jun 2009

        The France family has run NASCAR since its inception. Brian France is the third generation of the family to oversee the sport, with CNBC's Darren Rovell.

Sports Biz Blog
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May.12
9:16 AM ET
Monday, 12 May 2008
"Major League Eating: The Game" Now On Wii (And No Calories)

As a fan of competitive eating, and first sideline reporter to ESPN's coverage of the Nathan's Famous Hot Dog Eating Contest, I'm proud to let you know that, as of today, competitive eating can be downloaded on your Wii.

Yes, you can now experience the delight of shoving your face without the calories thanks to the folks at Mastiff Games, who have created "Major League Eating: The Game."

Source: mlegame.com

Choose to be whatever famous eater you want--the game features Takeru Kobayashi, Joey Chestnut Rich Lefevre, Patrick Bertoletti, Tim "Eater X" Janus, "Crazy Legs" Conti, Erik "The Red" Denmark, Sonya Thomas and Juliet Lee.

"If you want to be a rock star, there's 'Guitar Hero' and you want to be an Italian plumber, there's 'Super Mario Brothers,'" said MLE president Rich Shea. "But if you want to be a pro athlete, there's 'MLE: The Game."

From the publisher's web site: "Built much like a fighting game, MLE: The Game requires players to show brilliant on-screen eating; a mastery of offensive and defensive weapons including burps, belches, and mustard gas; and of course the technical mastery necessary to avoid emptying one's stomach in a vividly colored reversal of fortune."

To find out how good this game is, I called up someone who has actually played it: Tim "Eater X" Janus, who went out to San Francisco a couple months ago to promote his appearance in the game at a Nintendo conference. Janus played the game after setting a new record for sushi (he ate an amazing 141 pieces in six minutes).

"The game is good," said Janus, who while not eating is actually a trader. "You can chose how you want to flip the food into your mouth, but you have to monitor how you chew, how many pieces you can fit in your mouth and how full your stomach is."

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