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Current DateTime: 01:06:01 05 Jul 2009
LinksList Documentid: 30212900

SPORTS BIZ VIDEO GALLERY

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Current DateTime: 01:06:01 05 Jul 2009
LinksList Documentid: 30231077
    • TV Pitchman Billy Mays Dead at 50  29 Jun 2009

        TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.

    • Nike: Not Doing It  25 Jun 2009

        The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.

    • Likely #1 Draft Pick  25 Jun 2009

        Blake Griffin, the likely number one pick in Thursday's NBA draft, talks to CNBC's Darren Rovell.

    • Kyle Busch  24 Jun 2009

        One of the key selling points of a NASCAR sponsorship is driver access. Kyle Busch spent the day at sponsor M&M, getting a tour of the plant and signing autographs for employees, with CNBC's Darren Rovell.

    • Tony Stewart  24 Jun 2009

        Tony Stewart is a winner both on and off the track. The two-time Sprint Cup Champion also runs a dozen other businesses, including racetracks and a public relations firm, with CNBC's Darren Rovell.

    • Brian France  24 Jun 2009

        The France family has run NASCAR since its inception. Brian France is the third generation of the family to oversee the sport, with CNBC's Darren Rovell.

Sports Biz Blog
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May.12
9:21 AM ET
Monday, 12 May 2008
What's In A Name: Kobe And Eli Up, Roger Down--And Darren?
Posted By:Darren Rovell
Topics:Sports

The Social Security Administration released its top baby names and there are some telling signs coming from the sports world.

Not surprisingly, Kobe seems to be back. In 2003, the name Kobe was the 265th most popular male name in the United States. After Kobe Bryant was accused of sexual assault, parents stopped naming their kids Kobe with as much frequency and the name fell to No. 417 in 2004, No. 544 in 2005 and leveled out at No. 543 in 2006.

But Bryant's resurgence could be the only factor--I mean what's really happened with the beef?--in the name Kobe rising to No. 472. Worth noting is the fact that before Bryant was drafted into the NBA, the name wasn't ranked in the top 1,000.

The name Roger had its worst year in recent memory, falling to the 467th most popular male name. All Roger Clemens' fault? Maybe not, the name has been on a steady decline from No. 253 in 1993. (In fairness, Roger Federer won the Grand Slam.)

Perhaps thanks to Eli Manning's great season, the name Eli had its best year since at least 1993. Eli was ranked the 130th most popular male name in 2007, up from No. 136 in 2006. But by the time 2007 ended, Eli hadn't yet gone on his run and the Giants didn't yet have a ring.

The defending champs at the time were still the Indianapolis Colts, which is probably why his brother's slightly more obscure Peyton name ranks ahead of Eli at No. 125 in 2007, also a recent high. (Peyton also ranks at No. 121 for young girls.)

But sports stars can only do so much. LeBron still isn't in the top 1,000. Either is Dwyane from Dwyane Wade (his name is intentionally misspelled.)

The same can be said for sports business reporters. The name Darren has been hovering in the 360 range for the past two years, its worst numbers on record over the past two decades.

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