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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

"There Can Only Be One"...Spoof? Not Really--Take A Look

Published: Tuesday, 13 May 2008 | 12:49 PM ET

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By: Darren Rovell
Sports Business Reporter

As I’ve said before, I think the “There Can Only Be One” NBA playoffs spots are ingenious I mean how many ad campaigns were copied for the cover of Time Magazine? And like good spots, there’s now a wave of imitators and spoofs.

We’ll start with the spoof that actually aired. It’s Baron Davis and Adam Sandler in his character of Zohan to promote the movie.

Then there was the Roger Clemens/Barry Bonds one, uncovered by Matt Watson of AOL Fanhouse and produced by guys named Ben and Eric, who have really taken this to a new level.