At this year's cable show, everyone from cable operators to TV set makers are buzzing about a game changing new technology called Tru2way. Are you sick of that bulky set top box? Annoyed that you have no choice of cable operators? Tru2way could be your solution.
With Tru2way technology set top boxes would be unnecessary: all that data would be embedded in a chip put into your TV. Panasonic,LG, and Sonyare already producing TVs with the chips. With this TV you could subscribe to any cable provider. Comcast is leading the way, and a number are already working together in a consortium.
Cable providers are in the odd situation of not competing against each other since they each have their geographic regions, but this would help them compete against their new competition--Satellite TV and Telcos.
One part of the theory: if you buy a TV set with this chip already in it, at little or any incremental cost, you'd be more likely to go with a cable provider than with say, satellite, where you might have to pony up for a dish.