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Ballmer Egging TV Repeats: Editor Response

A few thoughts from the TV editor's desk about CNBC's multiple airings of a videothat showed Microsoft CEO Steve Balmer being pelted by eggs thrown by a protester at an event in Hungary a couple of days ago.

First, I do not like thrown eggs and spam. I do not like them, Steve-I-am. I do not like thrown eggs and spam. I do not like them in his face. I do not like them anyplace. I do not like them on his suit. I do not like them on his boot. I do not like them here or there. I do not like them anywhere. People who throw eggs should lose their hair, lose their hair, just like Steve whose pate is bare. I do not like thrown eggs and spam. I do not like them Steve-I-am.

But when the CEO of one of the world's largest companies is the target of a egg-tossing Eurocrank, whose aim mercifully was no better than that of the Yankees pitching staff, I think it's newsworthy to show the event if you have video of it and if no one was seriously injured. It speaks, in a powerful visual way, to the deep emotions Microsoft evokes among fans and critics alike. That's a legitimate topic for us. Because we realize that our audience refreshes every hour or two, we feel justified in re-airing what we consider to be newsworthy video. You may disagree about the video's newsworthiness and about our multiple airings of it. But in this case I think we made a reasonable call.