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Current DateTime: 06:32:24 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 6:33:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 06:32:24 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

State Farm Home Run Derby Promotion Up In The Air?

Published: Friday, 23 May 2008 | 10:54 AM ET
Text Size
By: Darren Rovell
Sports Business Reporter

MLB All-Star Home Run Derby
Courtesy of MLB
MLB All-Star Home Run Derby

Last week, I told you about the State Farm Promotion during the Home Run Derby where a lucky fan will get to point where they think Boston Red Sox slugger David Ortiz will hit a home run and they'll win roughly $100,000 in prizes.

To be honest, I didn't think about the fact that the All-Star Game is being played in Yankee Stadium and that a Boston Red Sox player will be mimicking Babe Ruth's actions.

Jack Curry of the New York Times picked that up today and suffice it to say that I have serious doubts now that this promotion is ever going to exist.

I called Yankees president Randy Levine who would only say this: "Baseball is aware that this is a sensitive situation and we are having discussions with them."

I honestly can't fault the people at State Farm or MLB on this one. While it now seems obvious, it certainly wasn't obvious to me at the time.

Do I think the Yankees are overreacting? Maybe in a normal year. But this isn't a normal year. This is the last year of Yankee Stadium. This is a year that they paid $50,000 to dig up a Red Sox jersey buried deep in the New Yankee Stadium concrete. And the guy who is participating in the promotion? His name was on the back of that jersey.

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Current DateTime: 05:18:53 10 Feb 2012
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