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The Comfort Trade

Tuesday, 27 May 2008 | 6:33 PM ET

With their confidence shot from surging gasoline prices consumers are going for comfort rather than extravagant. How should you trade the trend?

CNBC trend titan Donny Deutsch, host of “The Big Idea” joins the panel for this conversation. Following are three trends that Deutsch recommends watching.

"Staycations"

Instead of traveling, families find fun things to do much closer to home.

"Retro-ism"

Consumers seek products that were popular in better times.

"Cocooning"

Outfitting the backyard with a new grill and patio furniture so staying home feels good.


How do you trade these trends?

I like Wal-Mart , counsels Jeff Macke, for one stop shopping and low prices.

Or look at the cable companies, adds Karen Finerman.

Maybe Six Flags will profit from these trends, speculates Guy Adami.

Tomorrow's Trades: Comfort
What's the trade as consumers crave relatively inexpensive creature comforts? The Fast Money traders share their insight.

I like Home Depot , adds Pete Najarian.



















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Trader disclosure: On May 27, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Macke Owns (INTC), (DIS), (MSFT), (EMC), (WMT); Adami Owns (C), (GS), (INTC), (MSFT), (AGU), (BTU), (NUE); Najarian Owns (AAPL), (BHI), (BUD), (TSO), (XLF), (HPQ) ; Najarian Owns (BAC) Puts; Najarian Owns (JNPR) Calls; Finerman Owns (GS); Finerman's Firm And Finerman Own (FLS), (HD); Finerman's Firm Owns (MSFT), (SUN), (TSO), (VLO), (AAPL); Finerman's Firm Owns SPX Index Puts; Finerman's Firm Owns (C) And (C) Leaps, Finerman Owns (C); Finerman's Firm Is Short (IYR), (IJR), (MDY), (IWM), (SPY)

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  • Melissa Lee is the host of CNBC's “Fast Money” and “Options Action.”

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  • Founder of EmergingMoney.com

  • Chief Market Strategist for Virtus Investment Partners & CNBC Contributor

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