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Current DateTime: 10:01:55 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 10:03:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 10:01:55 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Free Funeral: The Latest Promotional "Plot" For Baseball

Published: Tuesday, 3 Jun 2008 | 10:05 AM ET
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By: Darren Rovell
Sports Business Reporter

Funeral
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Funeral

What's the next fad in giveaways sweeping minor league ballparks across the nation? Duh. It's a free funeral.

Days after the Lake County Captains (the Class-A affiliate of the Cleveland Indians) announced they were giving away a funeral prize package worth $6,000 complete with a basic casket and a vault in August, the Grand Prairie AirHogs have joined the fray.

The independent league team will beat the Lake County Captains to the punch, giving away a free funeral to a lucky--or unlucky fan--at tonight's game. Unlike the Captains, the AirHogs will be covering the burial plot (Oak Grove Memorial Gardens in Irving, Texas).

The Chapel of Roses Funeral home is the other partner in the deal.

"We thought this promotion was a great opportunity for us to showcase Irving's newest funeral home," said the home's director Charlotte Chism Waldrum, in a statement.

The fan will win a certificate for the casket with a choice of color, along with burial preparation, use of facilities and vehicle services. The burial plot will include a 24-by-14 inch granite marker with a zinc base. Fans of all ages, the team says, can participate in the promotion.

Some of the in-game festivities tonight will include pallbearer races, mummy wrapping and eulogy deliveries. And, while they're at it, fans are encouraged to wear black to the game!

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Current DateTime: 09:37:11 10 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 02:33:41 10 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 11:35:14 10 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 02:56:31 10 Feb 2012
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