Bad Boy Worldwide Entertainment Group runs on its own time schedule. When I was setting up the shoot with Sean Combs, (who was referred to as Mr. Combs, Sean, Diddy, Puffy, and P Diddy by various people at various times) I received emails from his staff sent at 2:15 AM. The round-the-clock work schedule appeared pretty low-key though. It seems like a level of commitment that's understood, if you want to work at Bad Boy. The interview was scheduled for 8 PM, which seemed to be early in Sean Combs' working day. The Bad Boy offices in midtown have a constant low-level buzz of activity. But when Diddy is there everything moves faster. First the bright clothes in the background of the shot had to be swapped for more subdued shades. Then his jacket had to be changed to match the new clothes. Diddy made the call both times. The changes happened instantly. And he was right. The shot looked better. He doesn't miss a thing, and he clearly has his hand in every decision. He was about to leave the next day to fly his friends down to Miami to celebrate his 38th birthday. But he checked the shot, asked for a lighting adjustment and then settled in to deliver his message.