More Videos
- Will TCU See The "Flutie Effect?"
- NBA D-League On The Rise
- Weis' Deal Likely Won't Change Big Money Contracts
- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
RSS FEED
MOST SHARED
- Kuoni CEO Sees Recovery in Travel Sector
- Dubai Struggles to Ease Debt Fears; Investors Rattled
- Gold Retreats from Record High as Dollar Rebounds
- China Unveils Carbon Target Ahead of Copenhagen
- Euro Shares Record Biggest Drop in 7 Months
- US Markets Bracing for Selloff On Worries About Dubai's Debt
- Hyundai-Kia Targets Rapid China Growth in 2010
- Great Britain, No Longer That Great: Investor
- Fannie Mae to Tighten Lending Standards: Report
- Share Trading on London Stock Exchange Resumes
- 4 Thanksgiving Week Buys For Your Portfolio: Market Pros
- There's a 'Great Chance' For a Double-Dip Recession: Strategist
- Revenge of the Gangsta Nerds
- Will TCU See The "Flutie Effect?"
- Retail Earnings and Sales to Improve in Q4: Analyst
- Consumers Catching the Holiday Spirit
- It's Beginning To Look A Lot More Riskless
- Crescenzi: Claims Level Suggests End to Job Losses
- Hedge Funds Take Early Lead in Warren Buffett's 'Big Bet'
- Dubai Struggles to Ease Debt Fears; Investors Rattled
- US Dollar Falls to 14-Year Low Against the Yen
- US Companies Already Moving on Curbing Emissions
- Fannie Mae to Tighten Lending Standards: Report
- Investing in Good Karma – and Making a Profit
- Retailers Should Believe in Christmas Miracles
- Bankruptcies Jump, Hitting Highest Level in Four Years
- Steepest Black Friday Discounts, Revealed
- Lloyds Gets OK for Record $22.5 Billion Rights Issue
Sports Biz
Text Size 
UPS [UPS
Loading...
()
] has had quite a run thanks to Big Brown. And I give the company kudos for taking the horse that was named after their brand and going all out with sponsorship: sponsoring jockey Kent Desormeaux and plastering Belmont with its signage.
But if I'm controlling sports marketing at Federal Express [FDX
Loading...
()
] , their chief rival, I would have been more than giddy on Saturday. I would have had an ad ready for today's USA Today marking the end of the run.
Now, I wouldn't have any rights to run a photo of the horse, but everyone would know what I was talking about.
With the help of our great graphic artist Florence Z., the image here is how I dream the ad would look.
 |
CNBC.com Darren Rovell's Big Brown dream advertisement |
Sure, people could find this somewhat offensive. That I'm not being a good sport. But the bottom line is that FedEx as a brand didn't get the exposure here and an ad like this would generate so much buzz. In today's marketing world--where I believe very little is sticking--being aggressive like this can pay off.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes