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Bell |
Retail sales of licensed Disney [DIS
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] merchandise is expected to break records and top $30 billion in global retail sales, up from $27 billion last year, and up from $13 billion just five years before that.
The big source of that impressive growth -- The Disney Princess franchise, which brings together and revives the classic princess characters, and newer brands like blow-out hit High School Musical. And now Disney's expanding on the success of the Princess franchise with a new Fairies franchise, and continuing to grow Pixar brands like "Cars" and "Toy Story." These brands make Disney the world's top licensor, according to the International Licensing Industry Merchandiser's Association.
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And while Disney's licensing might first bring to mind the likes of kid-friendly brands Mickey Mouse and Winnie the Pooh, Disney's "tween" businesses are taking off. High School Musical and Hannah Montana brought in some $400 million in 2007 but this year are expected to bring in $2.7 billion this year. With more tween franchises in the works -- the Jonas Brothers' big TV movie, "Camp Rock," launches on June 20 -- this pipeline seems poised for even more growth.
Impressive that even during an economic downturn, this division-- the smallest of Disney's four divisions-- is powering ahead. DIS stock is up today on this news--at the time of this posting.
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