I'm live at the U.S. Open in Torrey Pines in California today and I have to tell you, I absolutely love the logo the USGA came up with for this tournament.
If this doesn't shatter merchandise records for a U.S. Open, I'd be shocked. The pine tree with the water and the sun is just so well done.
Out of all the championships, I'd say both U.S. Opens (golf and tennis) are more reliant on logo design than any other championship.
Why? Because the same players play in it every year.
That makes it different from wanting to buy a Final Four T-shirt or a World Series cap because your team is in it.