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The What’s Next Trade – Pharma Food

"Pharma Food" -- food that Blurs the Line between both food and medicine -- touts benefits like decreased cholesterol levels and enhanced brain function. Starbucks will start offering smoothies made with fresh fruit and whey protein, competing with chains that specialize in such smoothies.

PepsiCo has a range of "pharma foods" offerings, including SoBe energy drink, Propel Fitness Water and Naked Juice.

Macke calls it a scam -- the latest marketing trend to fill store shelves. Adami doesn't disagree, but offers up Hansen Natural Corporation , which has a wide product line as a good buy.

Another good trade in this space is The Coca-Cola Corporation, after its purchase of "pharma" beverage pioneer Vitaminwater.














Read More:

What's Next: Energy

What's Next: Olympics

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Trader disclosure: On June 12, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (BTU), (C), (AGU), (GS), (INTC), (NUE), (MSFT); Najarian Owns (AAPL), (AAPL) Puts, (ANR), (BHI), (BYD), (CHK), (HPQ), (TSO), (XLF); Macke Owns (MSFT), (INTC), (DIS), (WMT); Finerman's Firm is Short (IYR), (IJR), (MDY), (SPY), (IWM); Finerman's Firm Owns SPX Index Puts, (XME), (XME) Puts, (MSFT), (SUN), (TSO), (VLO); Finerman Owns (GS); Finerman's Firm And Finerman Owns (C), (C) Leaps, (CYBX); Terranova Is Long December 2008 Crude Oil; Terranova Is Short December 2009 Crude Oil; Terranova Owns (FXC), (LUV), (GS); Phoenix Investment Partners Ltd. Is Long Airtran Holdings, Alaska Air Group, American Airlines, Apache, BP PLC, British Airways PLC, Chesapeake Energy, Chevron, ConocoPhillips, Continental Airlines, Delta Air Lines, Deutsche Lufthansa, ENI SPA, ExxonMobil, Gazprom OAO, Hawaiian Holdings, Hess, Holly Corp., Husky Energy, JetBlue Airways, Lukoil, Marathon Oil, Murphy Oil, Occidental Petroleum, PetroBras Intl. Fin., Petro-Canada, Petroleo Brasileiro S.A., Petroleos De Venezuela SA, Qantas Airways, Republic Airways Holdings, Royal Dutch Shell PLC-A SHS, Skywest, Southwest Airlines, Suncor Energy, Sunoco, Tesoro, Texaco Capital, Total SA, United Airlines, US Airways Group, Valero Energy; Fleckenstein Is Short (COF); MIKE DARDA HAS NOT PROVIDED DISCLOSURES IN ADVANCE OF BROADCAST; Bernstein And/Or Affiliates Exercise Investment Discretion Over Accounts Owning More Than 1% Of (GOOG), Bernstein Is A Market Maker In (GOOG), (YHOO); GE Is The Parent Company Of CNBC

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