Under Armour is located in a building complex called Tide Point on the waterfront in Baltimore, Maryland. The old brick industrial buildings used to be home to a Proctor and Gamble factory, and vintage Tide and Ivory soap ads adorn the entryways. The high-energy offices of Under Armour feel like the perfect 21^st century replacement for P&G. In contrast with the housewives in aprons in the old ads, the Under Armour images of athletes in action show how far we’ve come. Under Armour products are designed to get you out of the house, running, playing, moving. Their products tackle sweat and stains with technology, not soapsuds. Walking though the halls with Kevin Plank, we passed one breathless employee, clearly on the way back from a workout. “How many miles did you do today?” Kevin asked him. “Just six”, he said. You get the feeling that if you worked at Under Armour, you’d be running faster and farther than you ever did before. And I guess that’s exactly the feeling they’re marketing with their brand.