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Jun.16
1:14 PM ET
Monday, 16 Jun 2008
NBC Sunday Golf Ratings Astronomical
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Looking at the numbers, it looks like we're going to see more of this stuff.
NBC, in the 7-9 pm ET time period yesterday, averaged a 11.4 overnight rating. That meant NBC more than doubled the time period's second network, CBS. It also represented the highest overnight rating in that time period since Feb. 24, when ABC broadcast the Oscars. For NBC, it was the highest overnight rating average in that time period since Feb. 19, 2006 during the Winter Olympics.
For the full 3-9 pm broadcast yesterday, NBC's overnight rating was up 21 percent as compared to last year's coverage.
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