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Microsoft Buys Television Ad Tech Company Navic
Topics:Mergers & Acquisitions | Television | Advertising | Consumers | Technology | Information Technology
Sectors:Software and Computer Services | Software | Technology
Companies:Microsoft Corp
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Microsoft said on Wednesday it had purchased privately held digital television advertising technology company Navic Networks.
Terms of the deal were not disclosed.
Navic will join Microsoft's [MSFT
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] Advertiser and Publisher Solutions (APS) Group, which is responsible for its digital media advertising platform, including television and video advertising.
Copyright 2009 Reuters. Click for restrictions.
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