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Microsoft Buys Television Ad Tech Company Navic

Microsoft said on Wednesday it had purchased privately held digital television advertising technology company Navic Networks.

Terms of the deal were not disclosed.

Navic will join Microsoft's Advertiser and Publisher Solutions (APS) Group, which is responsible for its digital media advertising platform, including television and video advertising.

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  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.

  • Co-CEO, Revere Digital; Co-Executive Editor, Re/code; and Co-Executive Producer, The Code Conference. Re/code is part of the CNBC network.