I remember the conversation well. I was talking to an owner of an NBA team a couple years ago and he told me that the best of both worlds would be if his team won the championship, but took every series to seven games.
Sure, bad for his heart, but good for his pocket.
The Boston Celtics just completed the greatest turnaround in NBA history, but they also will likely turn in the most profitable run in postseason history. By taking the first two series to seven games and the last two to six games, they played in 26 of 28 possible playoff games and thanks to having home court advantage, hosted a league record 14 home playoff games.
That's amazing when you consider that for the month of January and February combined, the Celtics played 14 home games.