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Homebuilding Giants Explain the State of the Sector

Brooke Sopelsa, |Video Producer
Thursday, 19 Jun 2008 | 4:44 PM ET

Real estate giants gathered in New York City on Thursday for the Bank of America Homebuilder Conference. CNBC has the highlights from the conference.

Housing Industry's Recovery
Insight on the housing industry from the homebuilders conference, with Roger Cregg, Pulte Homes CFO and CNBC's Diana Olick

Pulte’s Strategy

“We believe land has value for the long-run. Many of the builders are selling land on bulk land sales, so they’re discounting them quite heavily. We’re also impairing our lands, so we think having that value in the time of an upturn gives us the opportunity to play back in as demand comes back into the market…We do have the opportunity when the selling effort comes back from the consumer side and when the confidence comes back to be able to sell those homes and still have the land.”

- Roger Cregg, Pulte HomesCFO

Hovnanian's Hurting
The U.S. homebuilder posts a better than expected Q2 loss. An outlook, with Ara Hovnanian, Hovnanian Enterprises CEO

Hovnanian's Hurting

"The housing environment is difficult. All public builders are having trouble reporting profits. The focus is on liquidity on cash flow both for our company and the industry. It's a challenging time and we just have to weather through it."

- Ara Hovnanian, Hovnanian president & CEO

Toll Brothers CEO on Housing Market
Robert Toll, chairman & CEO of Toll Brothers, discusses the health of the housing market with CNBC's Diana Olick.

The Toll On Housing

"We look for increased deposits and increased traffic. When we see that, we'll know we're back."

- Robert Toll, Toll Brotherschairman & CEO

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