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Maurice Lévy, CEO Publicis

Thursday, 19 Jun 2008 | 1:18 PM ET

Maurice Lévy explains how he successfully positioned his French business in an Anglo-Saxon environment to become the world's fourth largest advertising conglomerate, why its founder told staff to "be happy for leave," the deal that went badly wrong and how mastering digital remains a work in progress.



The Leaders:
Maurice Lévy

Maurice Levy, Publicis CEO
CNBC's Simon Hobbs speaks to Publicis CEO Maurice Levy about how he successfully positioned his French business in an Anglo-Saxon environment to become the world's fourth-largest advertising conglomerate.