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Current DateTime: 10:14:01 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 10:15:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 10:14:01 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

My Top Five Olympic Mascots

Published: Monday, 4 Aug 2008 | 5:38 PM ET
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By: Darren Rovell
Sports Business Reporter

Ever since Waldi entered our world at the 1972 Olympic Games, mascots have been an essential part of this event. Most of the time, the host countries go out of control with these characters, getting away from the simplicity that's needed in something that is best sold in plush. So without further to do, here are my top five Olympic mascots. Unfortunately, the five "fuwa" from this year's games didn't make the cut.

Misha - The mascot of Moscow 1980

5. Misha, 1980 Moscow Games

With 62 countries boycotting these games, you won't see too many commemorative Misha items. But we approve of Misha for a couple reasons. When you think USSR and animals, the bear comes up first. And the use of the Olympic rings as a belt is also a plus.

Sam - The mascot of Los Angeles 1984

4. Sam, 1984 Los Angeles Games

Simple name (not Whazzit or Izzy) and you have to love the bald eagle designed by Walt Disney Productions.

Howdi & Hidi - The mascot of Calgary 1988

3. Howdy and Hidi, 1988 Calgary Games

This was the first games to go with a pair of mascots of different genders. I just found an article that I wrote eight years ago that named them among the worst, but I've had a change of heart. I'm allowed to do that, right?

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More from the Olympic Games
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Hodori - The mascot of Seoul 1988

2. Hodori, 1988 Seoul Games

As an 11-year old kid before the age of eBay, I begged for months to get my hands on this friendly tiger, who was quickly replacing my love for that other friendly tiger, Tony.

Millie, Olly and Syd, 2000 Sydney Games

1. Millie, Olly and Syd, 2000 Sydney Games

The people in Australia definitely got carried away with the descriptions of these critters -- Millie the Echidna was "a techno whiz," Olly the Kookaburra was "a bit cocky" and Syd the Platypus cared more for sportsmanship than winning -- but these three are hands down the most well-designed mascots. Extra points for getting part of the Olympic city in one of the characters names.

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved
Topics:Olympics | Sports


Current DateTime: 10:34:09 10 Feb 2012
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Current DateTime: 02:33:41 10 Feb 2012
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Current DateTime: 11:35:13 10 Feb 2012
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