Jeffrey Frankel is taking a page from legendary investor Peter Lynch.
Lynch, who ran the Fidelity Magellan Fund for 13 years, making it into America's No. 1-ranked general-equity fund, once said, "Never invest in any idea you can't illustrate with a crayon."
And the president of Stuart Frankel was listening.
"Everyone tries to keep picking the bottoms in the financials, to try to say, 'Is it OK to get in?' and I'm just finding it too tough here," Frankel told CNBC.
"So I went back to the old Lynch theory," he said. "I asked my kids what they thought; we saw The Hulk last night, they said, 'Dad, go out and buy Marvel (Entertainment), go out and buy Disney, that's maybe a safer bet here."
(Yes, Marvel Entertainment is the force behind The Incredible Hulk, as well as blockbusters Iron Man and the Spider-Man franchise.)
- Want more of Frankel's take on Lynch? Watch the interview (4 mins, 38 secs)
Disclosure information for Frankel and his company was not immediately available.