The TD Ameritrade Call Center is located in a massive building in Omaha, Nebraska. Each aisle is like a mini-neighborhood. The big news on the aisle where we were shooting... someone's dog was about to have puppies! TD Ameritrade is a large company, averaging over 300,000 trades every single day. But they have a personal touch, and it seems like Joe Moglia is one of the reasons why. Joe grew up in a rough part of New York City, the child of recent immigrants and remembering those times seemed to put him at ease. It seems like you can take Joe out of the old neighborhood, but you can't take the old neighborhood out of Joe. He hasn't lost touch with his past, and that comes across in everything he does. It gives you confidence that he's still a regular guy who knows the value of every dime.