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Free Gasoline

Monday, 23 Jun 2008 | 6:25 PM ET

Automakers, restaurants and retailers are all using gas gimmicks to boost sales. But will it work?

Here are some of the promotions going on right now...

Chrysler's Let's Refuel America The automaker allows you to lock-in $2.99 / gallon for up to 12,000 miles in each of the next 3 years if you buy or lease eligible models

Toyota's Fall Gas Fill-Up
If you purchase 4 new tires from participating Toyota Tire Centers you receive a $50 gas card good at filling stations that accept American Express .

Expedia’s Extra: $50 For Free Gas
Receive a $50 gas card for every 3-night stay booked at participating hotels and paid for with Mastercard.

Jack In The Box Feels Your PainOn Thursday June 26thJack In The Box restaurants will give 2 free tacos to visitors who present a gas receipt.

These promotions are irrelevant, says CNBC trend titan Donny Deutsch. Personally, I think these types of gimmicks turn-off customers. There’s something opportunistic and transparent about them. But more important it causes companies to stray from their core competency. What I'd tell Chrysler is, build a better car then customers will come.




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Trader disclosure: On June 23, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (HAS), (WMT), (MSFT), (INTC); Najarian Owns (AAPL), (TSO), (XLF), (CHK); Najarian Owns (LLL) Calls, (SLB) Calls, (SD) Calls; Najarian Owns (MER) Puts; Adami Owns (NUE), (BTU), (C), (AGU), (GS), (INTC), (MSFT); Finerman Owns (GS); Finerman's Firm Owns (CYBX), (MO), (MSFT), (NYX), (PM), (SBUX), (TSO), (VLO); Finerman's Firm Owns SPX Index Puts; Finerman's Firm And Finerman Own (C) And (C) Leaps; Finerman's Firm Is Short (BIG), (IYR), (IJR), (MDY), (IWM), (SPY)

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