The Zappos.com headquarters is only about a half an hour from the Las Vegas strip. It's in your basic, anonymous corporate park. But once you get inside the building, this is the friendliest company I've ever seen. Everyone's required to wear his or her nametags. And they also have their names hanging above their desks. It's a simple idea, but knowing everyone's name makes the place much more sociable. Of course, the free breakfast, lunch and snacks (ice cream all the time!) helps too. We experienced their extraordinary personal service first-hand when they agreed to dismantle an entire awkward cubicle to give us room to shoot. They moved furniture, gathered shoes and shoe boxes, and then had a great, silly time doing a ballpark worthy cubicle "wave". When have you ever seen a cubicle "wave"? Zappos CEO, Tony Hsieh also has the most unassuming office possible, a cubicle, and right smack in the middle of all of the others. The idea of creating a warm, creative corporate culture seems artificial in most companies. It's more a matter of slogans than spirit. Zappos.com has the real thing.