Your Playbook The number one currency in the world today is CREATIVITY. It drives money, markets, products, services - everything. But if you ask most folks, they'll say they aren't creative and never will be. Tonight on the Big Idea we blow the lid off that myth. Your Playbook starts here. See The Playbook Highlights! More on Tonight's Guests Blog: Marc Ecko's Roots of Creative Inspiration Corner Office: Jared Moses Web Extra: The Pigeon and Banana Experiment
	Tap Into Creativity In life, you don't get to wait for a creative, super-genius to show up and solve your problems. YOU have to do it. YOU have to find the new way. YOU have to make the bold discovery. YOU have to be the creative one. Our experts help you tap into your inner creativity. Marc Ecko - Creating a Billion Dollar Brand Take The Creativity Test! Two Tools to Increase Your Creativity Chapter 1: The Rise of The Creative Class
	The Currency of Creativity We told you why creativity is the most important thing in world today... It is virtually a cash cow waiting to be milked. Now it's time for you to get a piece of the action. We give you specific techniques that will absolutely increase your creativity. The experts show you how this currency can affect your life! Jared Moses - The Importance of Creativity Dr. Epstein - Understanding The Creative Process Overcoming OCD Through Creativity Chapter 1: Who's Your City? Creativity: At The Core of the Automotive XPRIZE
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