PROGRAM HIGHLIGHTS
Brewing the King of Beers
Nothing is more American than an afternoon baseball game and an ice-cold beer. Not just any beer…a Budweiser. Anheuser-Busch has been brewing Bud for more than 130 years. The "King of Beers" brewed with just the right combination of barley, hops, rice and malt has become an American favorite.
Nothing is more American than an afternoon baseball game and an ice-cold beer. Not just any beer…a Budweiser. Anheuser-Busch has been brewing Bud for more than 130 years. The "King of Beers" brewed with just the right combination of barley, hops, rice and malt has become an American favorite.
Test Tasters
Everyday at 3pm, brew masters at Anheuser-Busch in St. Louis gather for a round of drinks. But, it's hardly time to let loose. This is serious business. They sample fresh Budweiser flown in from the company's 12 U.S. breweries.
Everyday at 3pm, brew masters at Anheuser-Busch in St. Louis gather for a round of drinks. But, it's hardly time to let loose. This is serious business. They sample fresh Budweiser flown in from the company's 12 U.S. breweries.
The Brew Masters
Adolphus Busch was one of the original brew masters. Today, the family still runs the $2 billion business. The Anheuser-Busch portfolio includes more than 100 beers - from Michelob to Bass Ale. The company dominates the nation's brewing industry and nearly 50% of the market share.
Adolphus Busch was one of the original brew masters. Today, the family still runs the $2 billion business. The Anheuser-Busch portfolio includes more than 100 beers - from Michelob to Bass Ale. The company dominates the nation's brewing industry and nearly 50% of the market share.
Not Just a Beer --- It's a Brand
Anheuser-Busch pours in hundreds of millions of dollars into U.S. advertising each year. The master marketing plan includes print ads and TV commercials.
Anheuser-Busch pours in hundreds of millions of dollars into U.S. advertising each year. The master marketing plan includes print ads and TV commercials.
Is This Bud for You?
The American consumer is drinking less beer…opting instead of wine or harder liquors. How can beer, which for so long catered to the tough, football loving guy, possibly win over the Cosmo and Chablis crowd?
The American consumer is drinking less beer…opting instead of wine or harder liquors. How can beer, which for so long catered to the tough, football loving guy, possibly win over the Cosmo and Chablis crowd?
SHOW TIMES
Sunday, August 31st 9p ET
Monday, September 1st 11a ET
Sunday, September 21st Midnight ET
Monday, September 1st 11a ET
Sunday, September 21st Midnight ET
MORE CNBC ORIGINAL PRODUCTIONS
SHOW ANCHOR
Scott Wapner
LATEST NEWS WIRES
- Japan Inflation Hits Decade High
Japanese companies are getting a bit of pricing power and that's helping to push inflation figures higher says Jesper Koll, president and CEO at Tantallon Research Japan. He talks with CNBC's Martin Soong, Amanda Drury and Sri Jegarajah about what the government is doing to help consumers. - Final Glance: Beverages companies
Shares of some top beverages companies were mixed at the close of trading: - Midday Glance: Beverages companies
Shares of some top beverages companies are mixed at noon:
- Japan Inflation Hits Decade High
LATEST NEWS VIDEOS
CONTACT US
HOME | NEWS | MARKETS | EARNINGS | INVESTING | VIDEO | CNBC TV | CNBC PLUS | CNBC HD+
About CNBC | Site Map | Privacy Policy | Terms of Service | Advertise | Help | Feedback | Video Reprints
About CNBC | Site Map | Privacy Policy | Terms of Service | Advertise | Help | Feedback | Video Reprints
Partners: AOL Money | BloggingStocks.com
(c) 2008 CNBC, Inc. All Rights Reserved
Data is a real-time snapshot *Data is delayed at least 15 minutes