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Djovokic Wears Nike Again, But Loses

Novak Djokovic
minnza
Novak Djokovic

Just a day after I revealed that Novak Djokovic was wearing Nike shoes despite having a contract withadidas, the third-ranked player in the world (still wearing Nikes) lost in three straight sets in the second round today to Marat Safin, now the 75th ranked player in the world.

It's a mixed bag for adidas. Sure, they would have loved it if Djokovic, who won the Australian Open this year, won it all at Wimbledon, but it also would have been really uncomfortable for him to win in the competitor's shoes.

Questions? Comments? SportsBiz@cnbc.com

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