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TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.
The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.
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Current DateTime: 09:56:42 04 Jul 2009
LinksList Documentid: 30212900

SPORTS BIZ VIDEO GALLERY

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Current DateTime: 09:56:42 04 Jul 2009
LinksList Documentid: 30231077
    • TV Pitchman Billy Mays Dead at 50  29 Jun 2009

        TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.

    • Nike: Not Doing It  25 Jun 2009

        The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.

    • Likely #1 Draft Pick  25 Jun 2009

        Blake Griffin, the likely number one pick in Thursday's NBA draft, talks to CNBC's Darren Rovell.

    • Kyle Busch  24 Jun 2009

        One of the key selling points of a NASCAR sponsorship is driver access. Kyle Busch spent the day at sponsor M&M, getting a tour of the plant and signing autographs for employees, with CNBC's Darren Rovell.

    • Tony Stewart  24 Jun 2009

        Tony Stewart is a winner both on and off the track. The two-time Sprint Cup Champion also runs a dozen other businesses, including racetracks and a public relations firm, with CNBC's Darren Rovell.

    • Brian France  24 Jun 2009

        The France family has run NASCAR since its inception. Brian France is the third generation of the family to oversee the sport, with CNBC's Darren Rovell.

Sports Biz Blog
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Jun.26
11:36 AM ET
Thursday, 26 Jun 2008
O.J. Mayo Signs With Nike

OJ Mayo
Source: usctrojans.cstv.com
OJ Mayo

O.J. Mayo’s marketing agent Maverick Carter, CEO of LRMR Marketing, confirmed this morning that Mayo has signed a four-year deal with Nike.

Mayo is the first of the high-profile draft picks, who will be drafted tonight, to have signed a deal. Carter would not comment on the financial terms of the deal.

Carter said that Mayo will be included in Nike’s advertising campaigns and he’ll wear a customized shoe that could be released in the market he plays in or at a Nike specialty store like the House of Hoops in Manhattan.

“It’s a great deal,” said Carter, who also worked with Mayo’s new CAA agent Leon Rose on the shoe contract. “This is the best company for him. There was discussions with other brands about giving him more money if he was drafted into a bigger market like New York or Los Angeles, but Nike showed they really wanted him because they didn’t care what market he was in.”

Years ago, Mayo was dubbed “The Next LeBron James.” He certainly isn’t getting LeBron shoe money, but his marketing is done by LRMR, which also represents James.

Mayo is most likely to be drafted as the third by the Minnesota Timberwolves. If he’s picked third, he will make a guaranteed $12.5 million for his first three years in the league.

On a CNBC.com poll, "The Mayo Clinic" is the leading candidate for his new nickname, which would be appropriate if he played in Minnesota, where the medical facility is located.

Nike [NKE  Loading...      ()   ]shares are down significantly so far today mostly due to their earnings report after the bell yesterday. Futures were really strong outside the United States, but flat in this country.

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